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Blog about Digital Advertising & Marketing Technology

The Rise of Influencer Marketing

The rise of influencer marketing has revolutionized the way businesses reach and engage with their target audience. By partnering with influential individuals on social media platforms, brands can leverage the credibility and dedicated following of these

Retargeting and Customer Lifetime Value: Nurturing Long-Term Relationships in Mobile Advertising

In the fast-paced world of mobile advertising, retargeting has emerged as a powerful tool for engaging users and driving conversions. However, retargeting's true potential lies in its ability to nurture long-term relationships with customers and increase

The Evolution of Digital Advertising: Why Mobile App Ads Are King

The Evolution of Digital Advertising: Why Mobile App Ads Are King

Looking Back on the year of 2023: Retargeting

Looking Back on the year of 2023: Retargeting

How AI is transforming mobile advertising

Mobile advertising is evolving rapidly, presenting opportunities and challenges for marketers looking to reach and engage consumers on smartphones and tablets. Navigating this complex and dynamic landscape requires the right strategies, insights, and tech

Maximizing Your Retargeting ROI

Retargeting is a powerful advertising strategy that allows businesses to reach out to potential customers who have previously interacted with their website or brand. By focusing on optimizing your retargeting campaigns, you can significantly improve your

Mobile Advertising Trends in 2023

In 2023, mobile advertising is embracing personalization, immersive ad formats, AI, and influencer marketing to effectively engage audiences, while adapting to the impact of 5G networks and prioritizing user privacy.